Singapore ยท Regional expansion
Online channels handled 63% of Singapore computer and telecom retail sales
Online sales accounted for 17.7% of Singapore's total retail sales in September 2026. The share varied sharply across industries, reaching 63.2% for computer and telecommunications equipment and 12.6% for supermarkets and hypermarkets.
Sources checked
Every mark shows the percentage of its own category's sales placed online.
Electronics had the highest published share among the selected industries
Computer and telecommunications equipment sales were 63.2% online. Furniture and household equipment recorded 39.4%. Both exceeded the 17.7% headline retail share, while supermarkets and hypermarkets recorded 12.6%. Source 1
Removing vehicle sales changes the denominator
Total retail sales were about S$4.3 billion. Excluding motor vehicles, parts and accessories, the total was about S$3.6 billion and the online share rose to 20.8%. The difference illustrates how the industry mix influences the overall percentage. Source 1
Food and beverage services have their own total
Singapore estimated food and beverage service sales of S$1.6 billion for September. Online sales made up 21.1%, compared with 20.9% in August. The methodology counts delivery platform transactions and excludes individual stalls in hawker centres, food courts, coffee shops and canteens. Source 1
The sales channel depends on how the order was placed
SingStat counts remote orders agreed through websites or apps regardless of how the goods are collected or delivered. Payment can take place offline. In-store kiosk orders, manually typed messages and telephone orders are outside this online definition. Source 1